WARMRegards June 2021: New Funding for WIC Outreach

New Funding for WIC Outreach

Welcome to WARMRegards! We’ve recently restarted our popular e-newsletter aimed at helping WIC agencies discover the latest developments in technology, applications, and tips-of-the-trade. It’s our goal to support you in reaching and retaining more WIC clients.

On March 11, President Biden signed into law the American Rescue Plan Act of 2021. This Act provides ample financial resources to WIC programs to enhance outreach and increase participation. The goal of the Act is to provide WIC benefits to a larger number of people during a time when many families are in need of assistance—this starts with reaching out to eligible non-WIC members to get them signed up for benefits. In this month’s newsletter, we’re going to look at some great outreach strategies you can incorporate in your clinic to increase your caseload.

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One Call Now for Breastfeeding

Reducing Breastfeeding Disparities Through Outreach, Education, & Engagement

Breastfeeding in the Community: Sharing Stories on Implementations That Work

This overview of the Breastfeeding Project highlights the work of 19 Breastfeeding Project grantees. The goal of sharing these stories is to increase awareness of the processes, successes, and challenges of implementing and expanding access to lactation support services for families and communities that have been historically marginalized and underserved. Click to Read.


The main goal of the Breastfeeding Project was to increase access and availability of breastfeeding support programs to African American and low-income women by providing direct services.


Approximately 60% of the grantees reported that the most common barrier was the recruitment and retention of women to their specific program.


Much of the success for many of the programs can be attributed to the marketing campaigns promoting services in the community. Social media and text messaging played a significant role in many of the projects’ marketing efforts.

Lessons Learned

  1. Providers must understand community challenges to accessing services and be flexible to modify program activities to meet families’ needs.
  2. Continuous outreach to mothers through multiple channels, such as reminder phone calls, emails, and text messages, is necessary to keep families engaged in the program.
  3. Grantees learned the importance of including family members, partners, and siblings in breastfeeding support services, especially in African American and Hispanic communities.

One Call Now's Breastfeeding Portal

  • Delivering weekly breastfeeding texts in 10 languages
  • Targeted Outreach by *Breastfeeding Amount
  • Encrypted Video Integration
  • Now serving WIC for 20 years since March 2001